IT/Telecoms

Saggezza : Research & event facilitator (2014). Exploratory research to identify market potential for particular niche market in the B2B global IT services sector

ThankQ : New-brand, identity, marketing strategy (2009 - 2010). Market review, research and brand identity change programme. See case study

KCOM : Research and communications development (2009-2010). Variety of B2B and B2C projects including brand development for ISP sub-brand

Orange launch team (client-side) : Stewart Redpath managed and guided the research that developed the brand and launch advertising of this ground-breaking and iconic brand (1993-1997)

Financial Services

Bupa International : Consumer proposition development and research (2010-2011). Development of, and consumer testing of, distinctive and differentiating products and services based on global customer segmentation. See case study

IHI Denmark : Brand audit, and positioning and alignment (2011). In-depth assessment of Danish sister brand and development of combined proposition across the full marketing mix. See case study

LeasePlan : Consumer insight and proposition development for LeasePlan (2012). Customer experience, attitudes and relationship with LeasePlan vehicle leasing. Also development of web service portal

Skandia : Consumer research and proposition development (2010-2012). A range of research-driven projects including exploration of relationships with IFAs prior to the retail distribution review (RDR), consumer behaviour and attitudes and brand proposition development 

Heritable Bank : Brand and services consolidation and market launch (2008). Brand development, identity, collateral, website and implementation for launch/ consolidation of Heritable Bank

Stroud and Swindon Building Society : Research brand positioning (2007). Detailed customer research programme, data analysis and brand positioning evolution

C&G : Point of purchase national review for mortgage outlets (2006). National audit and review, including staff interviews to enhance in-brand presence

Launch team of Lloyds TSB (client-side) : Stewart Redpath, as research specialist, oversaw the positioning and communications development of the merged entity 1997-1999. He then went on to manage the development of many proposition and sub-brands as Brand Strategy Manager across the whole banking group (to 2006)

Retail & Consumer

Hotcha (2015-2016) Menu development followed by brand positioning, strategy and proposition development.

Gripex (2015) In-depth positioning and visual brand development for Poland's leading OTC cold and flu remedy

Trollbeads (2011) Brand identity development, stakeholder research

Education

University Undergraduates (2012-2013). Student attitudes and opinions to the value the receive from their institutions. A wide ranging survey investigating shifts in perception in the context of higher fees

City of Bristol College : Proposition development (2012). Focus on Apprenticeships. A cross-faculty research and proposition development programme including film production

Stroud College : Re-brand and marketing strategy for  (2010-2011). A substantial programme of research, marketing planning and brand change. See case study

Monkton Combe School : Research and market positioning strategy (2011). Through research internal and external, identify the true sources of competitive advantage and craft a revised foundation strategy for marketing and the new website

Not-for-profit

Mango : Strategic consultancy and interim marketing director (2013-2014). Substantial brand review including research plus implementation of CRM, new website and marketing plan. Also mentoring and coaching support for this innovative, global NGO. See case study

Industrial/Manufacturing

AkzoNobel : Research and strategic consultancy (2009-2010). International product portfolio planning for car refinishing brands (B2B)

Meridian Drilling : Brand development and identity refresh for global drilling services company